ChocoBakery
It's all in the mix
Discover what drives the ChocoBakery concept and how AAK can help you bring your next indulgent innovation to life.
By combining confectionery and bakery elements into indulgent creations, ChocoBakery taps into the growing trend where consumers are seeking rich and multi-layered indulgent experiences.
WHY CHOCOBAKERY?
Taste leads
Flavor and indulgence remain the #1 driver when choosing ChocoBakery products.
Moments of indulgence
Enjoying ChocoBakery products is strongly linked to me-time, self-reward, and mood-uplifting.
Cravings count
Consumers prioritize products that satisfy a craving and lift their mood.
What makes a great chocobakery taste experience?
The taste experience is the primary driver for consumers to buy ChocoBakery products, and this is what makes a great ChocoBakery taste experience.
Taste & Flavor intensity
94%
Texture
91%
Amount of chocolate
91%
Sweetness
87%
Multi-sensoriality
84%
MEET CONSUMER TEXTURE PREFERENCES
69%
Smooth and creamy
62%
Crunchy
53%
Fluffy
50%
Gooey
Texture is the new flavor!
Consumers crave indulgent textures, and smooth & creamy, crunchy, fluffy and gooey are the textures they crave the most in chocolate bars and tablets.
Are you delivering indulgence with perfect interaction between every layer?
Who to target - Consumer segments
46%
Driven by younger consumers seeking sensorial, multi-textural experiences with balanced indulgence.
Mindful indulger
9%
Motivated by great taste and enjoyment to celebrate moments of togetherness with loved ones.
Sharing chocoholic
31%
Over-represented in ChocoBakery vs. classic chocolate - values mood lift and cozy indulgence.
Over-represented in ChocoBakery vs. classic chocolate - values mood lift and cozy indulgence.
Comfort Craver
Crafting the perfect balance in combined layers of confectionery and bakery can be challenging. With AAK expertise, we make every layer work together avoiding the challenges.
Challenges when combining layers
Co-develop with us
Contact our AAK experts and find out how we can transform your ChocoBakery into consumer favorites together.
ChocoBakery taps into a growing trend, where consumers are seeking rich, multi-layered indulgent experiences, while producers are rethinking formulations to deliver premium offerings and smart ingredient choices.
Let's make better ChocoBakery happen together!